This summer, the five-star Parisian hotel Hôtel du Collectionneur blends its Art Deco codes with the Milanese DNA of the spirits brand Campari.
An Italian terrace in the heart of Paris
Like the Veuve Clicquot installation on the roof of the Printemps Haussmann store or the Krug pop-up store in Le Bristol, wine and spirits brands are taking advantage of the summer season to invest in partner spaces and strengthen their visibility during the summer among the local public and tourists passing through the area.
Open-air bar, wall fountain, bitter red parasols, matching cushions and lush vegetation: the operation planned by Campari and the Hôtel du Collectionneur does not deviate from the trend with a terrace whose scenography is meant to evoke courtyards, the inner courtyards of Italian palaces.
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A reference to the geographical origins of the famous amaro, which can be found in the menu created to order by Nicolas Amelin: here, the executive chef of the restaurant imagined platters of piccoli piatti, snacks meant to accompany a selection of cocktails, including a Negroni, variations of Spritz with or without alcohol or even an emblematic composition based on lime juice, Earl Grey tea and grapefruit soda.
At a time when the brand experience is becoming a major criterion for consumer loyalty, this activation is also accompanied by mixology-themed events organized every Thursday during afterwork drinks.
If you want to experience what this space offers, you can still do it until the end of September. The location, located at 51-57 Rue de Courcelles, 75008 Paris, is open daily from 10:00 AM to 10:00 PM.
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