From the museum in Arese to the waters of the Gulf of Naples: Alfa Romeo celebrates a century and a quarter of refinement with unmistakable elegance.
In a world where few brands manage to cultivate a deep relationship with their audience, Alfa Romeo remains a special case. On the anniversary of 115 years of existence, the Italian house orchestrated a double celebration: an emotional one, at the historical museum in Arese, and a visual one – a poetic video that brings together all the nuances of an exceptional year.
The anniversary film, a true cinematic work of art, begins with the homage to the 33 Stradale model, perhaps the most refined contemporary tribute to a car with a soul. The story then extends to the sea, where Alfa Romeo sails alongside Luna Rossa in preparation for the America’s Cup, in a symbiosis of technological elegance, precision and dreaminess. The ending is played on the clay of the tennis courts, with Jasmine Paolini in the foreground, the new image of the Alfa spirit – authentic, strong, unmistakable.
At Arese, in a setting that combines history with the promise of the future, over 1300 fans celebrated not only a brand, but a way of life. Among iconic cars and contemporary models, a flash-mob of 115 cars redrew the Alfa Romeo name on the track, in a choreography with a strong symbolic charge.
Luna Rossa sponsored by Alfa Romeo for the 38th edition of the America’s Cup
It is a year of continuity and vision. Alfa Romeo isn’t just about cars – it’s about emotion, movement, refinement and belonging. Whether floating on the waves of the Gulf of Naples or silently traversing a sunny coast, the brand remains a reliable companion for lovers of freedom, style and character.
Comentați?