Alfa Romeo becomes the new partner of the Luna Rossa team, the spearhead of international water sport and a symbol of Italian sportsmanship and technological innovation at international level. This is how an authentic and ambitious collaboration is born that brings together two Italian symbols with a common vision: constant innovation, excellence in sport and the permanent overcoming of one’s own limits.
This collaboration brings to life a journey full of meaning, in which Alfa Romeo and Luna Rossa will face together an unprecedented challenge: the America’s Cup, the most prestigious water sports trophy on the planet.
Pirelli and Prada together support the Luna Rossa team in the America’s Cup
Now in its 38th edition, the competition attracts millions of fans and, for the first time in history, will be held in Italy, in the magnificent landscape of the Gulf of Naples – an ideal setting where landscape, sports culture and infrastructure merge in a unique way.
As an Official Sponsor, Alfa Romeo enthusiastically embraces this new adventure, as it shares the same philosophy that drives the Luna Rossa team: competitive determination together with the most sophisticated technological innovations.
To achieve the most ambitious goals and the best performance, Alfa Romeo and Luna Rossa rely on competence, design, the use of some of the most advanced materials in the world and the best engineering techniques.
Official presentation of the new partnership (VIDEO)
The official announcement of the new partnership was made in a captivating video , in which Santo Ficili, CEO of Alfa Romeo; Cristiano Fiorio, Director of Marketing, Communication and Strategic Projects at Alfa Romeo; and Max Sirena, director of the Luna Rossa team.
Together, the three protagonists give voice to a story that celebrates Alfa Romeo’s 115 years of existence and the courage to take on new challenges, with the spirit of those who do not remember history only with nostalgia, but relaunch it into the future.
Alfa Romeo Tipo 33/3 from the movie “Le Mans” valued at over 2 million euros
Specifically, through evocative images and a deeply emotional tone, the video presents the meeting between two brands that belong to different worlds, but are animated by the same energy and the same values: boldness, performance, elegance and Italian spirit.
The video begins with the announcement of the Luna Rossa team, aboard the splendid 1956 Alfa Romeo 1900 Super Sprint, as the official crew for the Mille Miglia – “the most beautiful race in the world”, which will start in Brescia on June 17.
Max Sirena draws an evocative parallel between driving a car and driving a racing boat: only the surface changes, asphalt instead of sea, but the emotion, instinct and adrenaline remain the same.
These images are not only symbolic, but anticipate the essence of the collaboration between Alfa Romeo and Luna Rossa: a concrete technical synergy, bringing together two remarkable Italian entities, animated by the common vision of performance and innovation.
A collaboration that goes far beyond visibility or communication, translating into a true exchange of skills, by involving the respective teams in the joint development of high-tech solutions.
This journey is guided by the exchange of know-how in key areas such as the use of advanced materials, performance management and data analysis, areas in which both teams have extensive experience.
Santo Ficili, CEO of Alfa Romeo, said:
There is no better partner than Luna Rossa, a brand that, like us, carries with it a strong identity, an impressive history and a clear vision of what is to come, a passion for sport, a drive for excellence, a deep sense of belonging and above all… speaks Italian. Just like Alfa Romeo.
Max Sirena, director of the Luna Rossa team, concluded:
There is a natural affinity between Luna Rossa and Alfa Romeo: deep roots, Italian tradition, sportiness and a constant concern for excellence. We even share our distinctive color: red. Our partnership is based on common values and is gaining more and more consistency.
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