American actor Harrison Ford played the lead role in the Jeep®commercial for the Super Bowl. The spot, which was kept strictly secret until its presentation during Sunday night’s broadcast, features Ford in the two-minute “Owner’s Manual” video.
The two-minute “Owner’s Manual” commercial was directed by James Mangold, an Oscar-nominated® director (“Completely Unknown,” “Ford v Ferrari,” “Indiana Jones and the Dial of Destiny,” “The Wolverine”) and produced by Minted Content in collaboration with Stellantis
Owner’s Manual
Stellantis is the only automaker to run ads during this year’s Super Bowl, with appearances from both Jeep® and Ram Trucks.
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“Owner’s Manual” includes an original soundtrack, “Go Anywhere,” written and performed by Sony Music Publishing artist Nathaniel Murphy specifically for the Jeep® commercial.
The commercial for the Jeep® brand starring the legendary film actor Harrison Ford, talks about the fact that, although people have infinite possibilities in life, unlike cars, they do not benefit from a user manual to help guide their decisions, so in the end, they choose what makes them happy.
Ford states in the advertisement:
“Choose what makes you happy. My friends, my family, my work make me happy. This Jeep® (Wrangler 4xe) makes me happy… even though my name is Ford. This is my user manual. Find your happiness. Write your own textbook.”
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. Harrison Ford said of the collaboration with the Jeep® brand on the commercial: “I said ‘yes’ to making this commercial because of the script. It is a very direct communication about life and ends with getting into a Jeep® car, this is the key element. I didn’t need to introduce myself again, to point out that in my life I have done many things and that I am known for certain projects or roles. It’s just a quiet discussion from someone who shares an idea. I like the way it has developed.”
The two-minute commercial also showcases the long-standing relationship of the Jeep® brand with USO (United Service Organizations).
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As the Jeep® brand continues to expand its portfolio, offering multi-energy platforms through its flagship 4×4 vehicles, the brand’s first battery electric vehicle (BEV) globally, the Jeep®Wagoneer S, first launched in the U.S. and Canada, is now coming to Jeep EV-certified® U.S. dealers and will be launched in Europe by Q1 2026.
On the link below, we invite you to watch the commercial:
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