Luna Rossa announces that luxury watch manufacturer Panerai will once again be the Official Sponsor of the Italian challenger for the third consecutive America’s Cup campaign, after collaborations in the 2021 and 2024 editions.
Bound by a shared passion for the sea and competitive spirit, Panerai and Luna Rossa embrace a culture rooted in excellence, cutting-edge innovation and the value of human capital – all embodied in their team-first approach.
Time, too, plays a crucial role: seen not just as a measure, but as a strategic asset, a symbol of precision and reliability in the moments that matter most, when every second can make a difference.
“The continuation of our partnership and the presence with Luna Rossa for the third consecutive edition of the America’s Cup was a natural decision, determined by the values that our watches represent: technological innovation, high performance and Italian spirit. The sea is where we come from and we are proud to sail alongside these modern-day heroes, equipping them with precision instruments for the ultimate challenge,” said Emmanuel Perrin, CEO of Panerai.
Luminor Chrono Flyback Luna Rossa PAM01654
“Together with Panerai, we have embarked on a common journey in the name of overcoming performance and an endless search for excellence in our endeavors. We are delighted to expand our partnership, further strengthening our bond in view of the 38th edition of the America’s Cup, the third in a row that we will experience together as a team,” said Max Sirena, Skipper and Team Director of Luna Rossa.
To mark the launch of this third America’s Cup campaign, Panerai is introducing two new instrument watches, specially designed and tested for the demanding conditions of the Luna Rossa team’s training and racing environments: the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653.
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