A shirt is not just an item of clothing. It’s the way you choose to present yourself to the world. It’s the subtle but powerful message you convey in every meeting, every event, every moment you want to leave a memorable impression.
Merer – the Romanian’s shirt with Italian refinement
The story of the Merer brand began 13 years ago, when founder Alin Merer identified an important niche on the Romanian market: shirts with authentic design, dedicated to the modern man. Alin was among the first manufacturers to start selling shirts online in Romania, putting into practice a clear vision and a genuine passion for elegance and quality.
The Merer brand was created with the aim of offering men in Romania a piece of clothing that combines the timeless elegance of Italian style with the perfect adaptation to local needs and tastes. Created especially for Romanians, Merer redefines the standard of refinement in the men’s wardrobe, bringing attention to detail and perfect comfort to the forefront.
A quality standard that inspires confidence
Merer products are made in our own workshop in Bucharest, by experienced tailors, each shirt being finished by hand to ensure the precision of the lines and the quality of the seams.
For each model, premium fabrics from renowned Italian manufacturers are used, such as Zegna, Ronghi, Albini and Carnet, as well as Egyptian cotton, recognized as one of the finest in the world. These materials are carefully selected to provide softness to the touch, breathability and resistance, maintaining their impeccable appearance even after numerous wears.
From the first touch, you understand the difference: cuts that fit perfectly on the male body, finishes made with millimeter precision and a quality that you feel all day long.
Impeccable presence in any context
The Merer shirt is not designed just for one occasion, but for all the poses of your life:
- At the office, for a professional, safe and respected image.
- At events and ceremonies.
- On vacation and in your free time, for the lightweight comfort of a cut that lets the skin breathe.
In the Merer collections you will find business, casual, ceremonial models and even pieces with traditional embroidered motifs , a distinctive signature of the brand.
Made for you, not just to be worn
The difference between a good shirt and a Merer shirt is the experience it gives you. The cut is adapted to the body of the active man, ensuring a natural fit without unnecessary adjustments.
In addition, in our store in Promenada Bucharest Mall (level 1), customers can order shirts made to measure for them, at the same price as the models available directly from the shelf. This exclusive option allows them to enjoy a product perfectly adapted to their conformation, at no additional cost.
A story built on respect and tradition
Since 2012, the Merer team (initially under the name Hulber) has started with a clear goal: to bring to the market shirts with identity, not simple series products. They were among the first to bring back traditional embroidered motifs, integrating them into a contemporary design.
Behind each shirt is meticulous work: fabric selection, control of each seam and balance between quality and price. There are no compromises, just the desire to offer the best.
A brand with deep roots and a high vision
The name Merer is inspired by Ancient Egypt, where Merer was the leader who coordinated the transportation of blocks for the construction of the Great Pyramid of Cheops. The symbol of the three golden pyramids in the logo reminds us of the nobility of a job well done and things that endure over time.
The gold in the logo is not just an aesthetic choice, but the promise of a premium experience, which you feel every time you put on your shirt.
The Merer experience – an investment in you
In November 2024, the first Merer store was opened in Promenada Mall, Bucharest. There, each customer discovers a universe dedicated to the modern man, a diverse range of premium shirts, with an optimal quality/price ratio, comparable to the major international brands.
When you choose a Merer shirt, you’re not just buying an item of clothing. You invest in an image that increases your confidence, authentic comfort and a piece that will bring you compliments wherever you go.
Merer means:
- Quality and attention to detail.
- Premium materials and impeccable cuts.
- A versatile piece, adapted to your lifestyle.
- Timeless elegance that never goes out of style.
Discover the Merer collections online on www.merer.ro or in our store in Promenada Bucharest Mall – Level 1.






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